The half yearly figures for box office and admissions in the US from January to the first week in July, show an upturn since the same time last year.
According to box office tracker, Hollwood.com, revenue is up 11.64% with last year’s $4.87 billion topped by this year’s $5.438 billion. This means attendances are up by 9.06%, not big but at least it’s not a drop. It’s thought it’s mainly the kid’s movies that have attracted the larger audiences, for films including Harry Potter, Twilight, Transformers etc, though some store for a good year end is being placed buy the hoped for success of Avatar in December.
Even so, a business making over $5 billion in six months can’t be doing bad.