DVD rental giant Blockbuster, is streaking ahead with technology which will allow it to sell and rent it’s movies and TV shows through TiVo.
New releases will be available two to four weeks after being available in stores, well ahead of pay-per-view. Addressing the trend towards downloading rather then renting from stores. Charges will range between $1.99 – $3.99 (£1.37 – £2.74) for rentals and $14.99 – $19.99 (£10.30 – £13.75) for sales. Staying-in is the new going out, staying on the sofa, is the new, going to the DVD store. Popcorn of course, is extra – ask mom!
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